Careerbuilder Superbowl Ad

While I truly enjoyed the Careerbuilder and Monster ads on this weekend’s Superbowl, I can’t help but think that it seems to be appealing to a shrinking demographic of the employed.

So perhaps they are the target audience — the passive job seekers. I still don’t think it’s a very appealing message. I can almost bet that while there are people who cry as they pull into their office parking lot, they are also thankful that they have a job to complain about.

So among recruiters out there, are you really selling only to the unhappy? I personally would rather sell to those who are aiming for upward mobility, not those running away.